In Fall 2008, Simmons Jewelry Co. and Sanrio debuted “Hello Kitty by Simmons Jewelry Co.”, a fresh new twist on the world’s beloved Miss Kitty brought to life in a fun and fabulously fashionable jewelry and watch collection. The collection launched to further expand the reach of the brand and to create a plethora of offerings to satisfy each and every Hello Kitty fan. Designed in sterling silver and enamel with precious and semi-precious gemstones, the whimsical collection of bracelets, earrings, rings and pendants evoke young and fun at any age. The watch collection of Hello Kitty by Simmons Jewelry Co. offers cool, colorful and stylish timepieces in eye-catching combos. Each watch face features a classic sweet Hello Kitty motif.