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Hello Kitty, is a fictional character produced by the Japanese company Sanrio. Designed by Ikuko Shimizu, the first product, a vinyl coin purse, was introduced in Japan in 1974, and in the United States in 1976. The character is portrayed as a female white cat, with a red bow and no drawn mouth. The Hello Kitty line has since developed licensing arrangements worth more than $1 billion a year in sales. Examples of products depicting the character include dolls, stickers and greeting cards to clothes, accessories, school supplies, dishes and home appliances. Hello Kitty has an official theme park, Sanrio Puroland.